Spectacular gala evening at the iconic SugarFactory “The setup was flawless, and the event wouldn’t have been the same without your support and involvement.”
Event Snapshot
Client: Luxury Lifestyle Brand
Date: November 2024
Guests: Approx. 240 retail professionals
Location: Amsterdam, The Netherlands
Program: Annual Retail Meeting with three themed offsite evenings
What We Delivered
Next Level DMC partnered with a renowned Luxury Swiss Lifestyle Brand to bring their annual retail meeting to life across some of Amsterdam’s most vibrant locations. Over the course of several days, guests enjoyed a carefully curated mix of cultural immersion, creative teambuilding, and unforgettable celebrations.
Key moments included a stylish canal cruise with champagne and live Heineken beer tasting at Strandzuid, a glamorous networking night at ADAM Tower featuring live performances, and a grand finale gala at SugarFactory with fine dining, DJ sets, and electric violin performances. Meticulous logistics, themed styling with Dutch touches (giant tulips, clogs, custom beer glasses), and seamless guest transportation were all executed with precision.
Adding the Magic Touch
Throughout the program, subtle yet powerful moments of surprise elevated the guest experience. Every evening, the client’s carefully curated wine list was served at each venue — including during the elegant arrival by boat, where guests cruised aboard five beautifully styled modern and classical canal boats. The gala dinner featured four violinists positioned in each corner of the room, surrounding guests with live music and creating a truly immersive atmosphere. At a key moment, the stage’s LED screen lifted dramatically to reveal the hidden party area, where you could walk through, seamlessly transitioning the evening into its next chapter.
Standout Feedback
- “A big thank you for the outstanding work Next Level DMC did for all events at StrandZuid, Adam Tower & Sugar Factory. Your professionalism, technical expertise, and attention to details played a key role in making sure everything ran smoothly.”
- “The setup was flawless, and the event wouldn’t have been the same without your support and involvement.”
- “We truly appreciate working with you and your team.”
– Client events team – Luxury Lifestyle Brand
Final Words
The collaboration with this Luxury Lifestyle Brand was a perfect example of how creativity, cultural flair, and logistical excellence come together to create an extraordinary experience. From the buzzing energy at Strandzuid to the breathtaking moments at SugarFactory, every detail was fine-tuned to perfection, leaving both the client and guests inspired and delighted. We are proud to have been part of this milestone event in Amsterdam!
