Connective activities, an unforgettable Friday night dinner and party at the Maritime Museum “I feel like Next Level DMC did a great job in showcasing what Amsterdam has to offer & I feel a lot more confident and knowledgeable to share these ideas moving forwards. A really enjoyable and valuable experience!”
Event Snapshot
Client: The Meetings Space (MICE industry, UK)
Date: July 2024
Guests: 87 international MICE buyers and suppliers
Location: Amsterdam, The Netherlands
Program: Three-day MICE forum with business meetings, networking events, and curated Amsterdam experiences
See the Amsterdam event video:
The Meetings Space Amsterdam video
What We Delivered
Next Level DMC proudly hosted The Meetings Space Amsterdam 2024, showcasing the very best of the city’s culture, innovation, and vibrant atmosphere. Over three intense and inspiring days, participants experienced a full program of tailored activities, insightful workshops, and carefully curated venues, blending business with discovery. From hands-on boat challenges to innovative dining experiences and world-class hotel stays, every detail was designed to leave a lasting impression.
Unforgettable Activities Across the City
The program’s hands-on activities received fantastic feedback, combining fun, culture, and local discovery. The canal boat scavenger hunt was a standout hit, rated 4.6/5 and praised for being a unique way to experience the city: “Great fun! The rain held off and we had a really good laugh” and “It was amazing, never could imagine I will be able to drive a boat in the canals myself!”.
Participants on the fatbike city tour also enjoyed cycling through Amsterdam’s vibrant streets and visiting the immersive Fabrique des Lumières, which offered a fascinating artistic experience.
At the AI Workshop, delegates appreciated Xander’s insightful presentation and the inspiring venue: “The AI Workshop was amazing. Also the location in which the workshop took place” and “Great speaker, many take aways, great learning in a fantastic setting.”
Meanwhile, the canal cruise and museum tour offered a deeper dive into Amsterdam’s roots: “The museum and the history of the founding of Amsterdam were fascinating” and “The guide was amazing and made the boat trip experience truly enriching.”
Lastly, the House of Bols cocktail workshop provided a fun twist, with participants enjoying the cocktail-making so much, they did not want to leave.
Friday Night Party: A Magical Evening at the Maritime Museum
Without question, the Friday dinner and party at the Maritime Museum was the crowning moment of the event. Delegates adored traveling to the venue by boat, loved the creative food concept, and were stunned by the atmospheric setting.
“Loved arriving by boat, the Maritime Museum was a great space – really beautiful!”
“Unique, very well themed and definitely managed to surprise.”
“Amazing evening, with lots of special touches, definitely one to remember.”
– TMS Participants survey
Final Day Program: A Perfect Finale
The final day’s experiences — from creative museum visits to cycling tours — received outstanding ratings (4.9/5). Delegates were thrilled by the quality, organization, and authentic local flavor of the activities and farewell lunch at Capital C.
“Loved all the activities and dining. The farewell lunch at Capital C was superb!”
“Cycling to the activities on Sunday morning was a real highlight.”
“Really great program, very well organized!”– TMS Participants survey
Hotels: Exceptional Hospitality Across the City
Each hotel left a strong impression. The Anantara Grand Hotel Krasnapolsky received praise for excellent service; Andaz charmed guests with its design and location; and Pillows Hotel won hearts with its serene atmosphere and outstanding staff.
“Pillows was an amazing hotel, I felt very lucky to stay there!” (Pillows Hotel)
“Amazing design and location” (Andaz Hotel)
“Beautiful, peaceful, and the staff were fabulous.” (Hotel Anantara Krasnapolsky)
– TMS Participants survey
Amsterdam as a Destination: Love at First Sight
With an average score of 4.6/5, Amsterdam reaffirmed its status as a premier MICE destination. Delegates valued the city’s accessibility, rich cultural offerings, and creative venues — despite acknowledging some challenges like crowds and pricing.
“Perfect MICE destination.”
“Very impressed with the variety of activities Amsterdam has to offer.”
“Great connections to airports with lots of great hotel and venue options.”– TMS Participants survey
By the Numbers
- 4.6/5 average rating for Amsterdam as a meetings destination
- 4.6/5 combined for all Friday activities
- 4.9/5 for final day delegate experience, including venues and program
(Participant survey results)
Final Words
The Meetings Space Amsterdam 2024 was an unforgettable success — combining professional connections with authentic, memorable experiences across the city. Thanks to Next Level DMC’s creative programming, attention to detail, and local expertise, delegates left feeling inspired, enriched, and eager to recommend Amsterdam for future events.
