DPL, multi-day driving experience showcasing Toyota’s full professional vehicle range “The catering was a real highlight — the Dutch-inspired lunch and live cooking made the experience feel authentic and upscale.”
Event Snapshot
Client: Toyota Motor Europe (via Taylor Made Events)
Date: September 2024
Guests: International media & press representatives
Location: Katwijk (Hangaar2), The Hague (Waterreus & Inntel Hotels Marina Beach)
Program: Dynamic Press Launch, multi-day driving experience showcasing Toyota’s full professional vehicle range
What We Delivered
For Toyota’s Professional Driving Press Launch (DPL), Next Level DMC curated a sharp, stylish multi-day experience for international media. The Hangaar2 venue was transformed into a fully branded test drive and hospitality zone, a VIP lounge, and standout styling. NLDMC managed everything from coordinated airport and hotel transfers to detailed on-site logistics — including a central barista bar, sustainable hydration stations, and authentic Dutch catering with live-cooked dishes.
Evenings brought added flavour, with a beachfront dinner at Waterreus offering an elevated yet relaxed setting. The precision and care extended across all days of the event, supporting a smooth launch atmosphere.
Behind the Build
To bring this ambitious press launch to life, NLDMC managed all technical infrastructure across the local site. We installed expansive structural tents — one transformed into a working car workshop. Power was put in place with industrial-grade sustainable biofuel generators and battery packs, supporting operations across the venue and suppling 10 electric car-charging stations to ensure the Toyota Professional fleet remained event-ready throughout. From groundworks on the parking lot to seamless power and logistics coordination, every detail was engineered for performance.
Standout Feedback
“Choosing Next Level DMC to work with on this important programme was the best decision I made. They were always fully aware of the requirements, handled everything with such care, from the airport transfers to the media dinner at Waterreus, allowing our team to fully focus on our guests and the launch.”
“The catering was a real highlight — the Dutch-inspired lunch and live cooking made the experience feel authentic and upscale.”
“Working with Bonne and Jeroen from Next Level DMC was a true partnership. They understood the nuances of the event and recognised that speed of response was imperative. On site they went above and beyond to ensure the very best guest experience. The client was full of praise for the great team ethic created.”
“A collaboration that we would love to have again as not only are they excellent ambassadors for the Netherlands they are great company, and it’s important to have fun when you’re working so closely together.”
— Mark Taylor, Director, Events, Taylor Made Limited
Final Words
From start to finish, this six-wave event ran with precision and personality. The mix of crisp logistics, warm hospitality, and strong collaboration with the client made it a true showcase of how NLDMC brings international automotive events to life in the Netherlands.
